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IP SEMINAR @ VOLVO CARS TEST
Intellectual Property in the global Automotive Industry
Intellectual Property Summit
AudienceIP practitioners, Industry representatives, Law-firms and In-house counsels
We only select speakers who are recognised as the best worldwide experts with legal and practical expertise and knowledge. The format of the conference allows seasoned practitioners to share their know-how on the more recent IP trends.
Who will attend?
International speakers and delegates such as CEO, CFO, board members, in-house counsels, lawyers, judges, ministries, EU Commissioners and representatives from high-tech, internet, media, automotive, retail, life sciences, healthcare and luxury goods sectors e.g.
DAY ONE: TUESDAY 8 OCTOBER
2019 8.30 – 10.30 : Volvo Cars Factory Tour (timing TBC) 11.00 -11.10 Welcome Speech: Raymond Millien, Vice President and Chief IP Counsel, Volvo Cars Volvo Cars' interest and stance as a strong stakeholder in the industry. 11.10 - 12.00 Strategic end-to-end manufacturing approach: from conception to shared, connected, green and autonomous vehicles The importance of Intellectual Property from preliminary industrial designs to intelligent road. Data ownership, Internet of Things in the assembly-line, standards settings in the future of automotive industry. Alexander Fishkin, Chief Legal Officer & Corporate Secretary, Luminar Technology 12.00 - 13.30 Lunch break 13.30 – 14.20 Risks and opportunities for IP in a dramatic changing landscape. Comparisons with the aerospace, telecommunications and IT sectors. Tactics from new entrants. - Convergence of technologies - Reverse-engineering, hybrid and dual technologies, spill-over from mature technologies. - IP options on emerging technologies and expected technological breakthroughs - Patent Risk Management and Controlling Litigation Costs 1. patent litigation dynamics, 2. processes, indicators and analytics for information-efficient and effective methods to respond to unexpected patent overtures, 3. mitigate patent risk through defensive patent aggregation and defense pools 4. early assessment procedures to reduce risk, increase control and communicate financial costs, measurements to build competitive advantage, 5. interface with financial planning and corporate risk management, 6. shift from a cost to a profit-centered IP in-house department Peter L. Hoffman, Vice-President, Intellectual Property Management, The Boeing Company Brian Hinman, Chief Intellectual Property Officer, AON 14.20 – 15.10 Internet of Things in the driver’s seat : Captor’s, Sensors, Connectivity, Predictive IA applied to automotive industries. - New entrants and speed of technological advances - Market changes and tectonic developments - Consumer behavior and demographic shift - Global perspective of IP in the automotive industry - Identification of key IP conflicts and issues Chris Storm, Legal Director, Emerging Technologies, UBER 15.10 – 15.30 Coffee break 15.30 – 16.20 In-house IP Management: A roaring landscape New structures of governance, workflow organization of the IP stream. Tools for IP across the industry. New developments in patent analytics. Arbitration in Patent Portfolio. - Best practices - IP software and platform providers - Business Cases - How to do more with less (budget)? Christophe Vougny, Group Intellectual Property Director, Faurecia 16.20 – 17.10 OEMs and suppliers: practices and strategies in the automotive industry. New developments and efficiencies. Reaction to regulations and industry practices. New manufacturing methods and additive technologies: which protection? Issues on regulation : impact on IPR Technology readiness level Patent portfolio strengths: striving for high portfolio efficiency. 17.10 - 17.30 Roberta Romano-Götsch, Chief Operating Officer, Mobility and Mechatronics, European Patent Office (TBC) DAY TWO: WEDNESDAY 9 OCTOBER 2019 9.00 – 9.50 Data : barbarians at the gate ? - IP and Data : blurred lines on protection - Traceability and ownership - How to leverage data assets and licence data - Legal aspects of using open source software in proprietary products Anna Maria Lagerqvist, Senior IP Counsel, Volvo Cars 9.50 – 10.40 FRAND & SEPs : Cross-industry standards - Litigation and dispute scenarios and strategies. Update on the court systems globally. - Best patent application strategies, standards between cars, SEP Licensing - Best practices and Essentiality checks - Update on standard-essential patent licensing (SEP) and FRAND in the industry - Benchmark from other industries (Telecoms, Fast-Moving Consumers Goods) 10.40 – 11.00 : Coffee break 11.00 – 11.50 IP Valuation: Recent M&A deals and JV activities. Organic and cross border inorganic growth strategies in the automotive industries. - Methodologies and Best Practices - Key skills needed for IP teams - Intangible and tangible assets : evaluation and assessment - Post-merger acquisition process 11.50 – 12.40 Trademarks & Brands overview: new online marketplaces, evolution of distribution channels from B2B to B2C, lookalikes and counterfeiting - Automotive brand TM squatting - Lookalike vehicles in China - Fight against counterfeit parts - How clean is your dealer network - Licensing and protecting your brand name - Brand protection 12.40 – 14.10 Lunch break 14.10 – 15.00 Looking at the future: applications of augmented and mixed Reality for Automotive Stakeholders. - New interfaces and interactions. - Predictive IA for maintenance - Beyond Marketing applications. - Software and hardware - How can IP be reflected and applied in the technology? - Use and business cases, market scenarios Closing Remarks
Chief Executive Officer
Thomas Ingenlath has 24 years of experience within the automotive industry, having worked in lead design positions at Audi, Volkswagen and Škoda. In 2012, he joined the Volvo Car Group as the Senior Vice President of Volvo Design in Gothenburg. In 2017 Thomas joined Polestar as CEO. Thomas also has the role of Chief Design Officer, Volvo Car Group.
Chief Executive Officer
Dennis Nobelius has extensive experience within product development. Complemented with leading positions in manufacturing, and now via marketing/sales/service domain moved into a Managing Director position of a new Joint Venture between Volvo Cars & Autoliv – Zenuity. Major recent achievements is to have led the development of the All-New Volvo XC90 (including the new SPA platform), and also simultaneously led the development of the Volvo 90 model range (S90, V90 and V90 Cross Country). His background also covers running an entrepreneurial IT business. The background also covers running an entrepreneurial IT business. All in all with an educational Ph.D. degree in Technology Management. Dennis Nobelius is a judo black belt, lives in Zurich and Gothenburg, married and has two children.
Vice President and Chief IP Counsel
Volvo Car Corporation
Raymond Millien, named one of the “World’s 300 Leading IP Strategists” by Intellectual Asset Management (IAM) Magazine from 2009-2016, is Vice President & Chief IP Counsel at Volvo Car Corporation. He received a B.S. in Computer Science from Columbia University (New York, USA), and a J.D. from The George Washington University Law School (Washington, D.C. USA). He has led the IP function at GE Oil & Gas and the American Express Company, and the software IP function at GE Healthcare. Mr. Millien has also served as General Counsel of IP merchant bank Ocean Tomo, LLC, and practiced law in the Washington, DC offices of DLA Piper US LLP and Sterne, Kessler, Goldstein & Fox PLLC.
Chief Commercial Officer
Brian is Chief Commercial Officer for Aon’s IP Solutions, which delivers IP solutions to enhance client’s enterprise value through executing IP-based value creation strategies and mitigating IP risk exposure. He helps lead the efforts in establishing market-accepted standards for assessing and valuing the IP asset class for businesses and investors. Prior to Aon, Brian served as Chief Intellectual Property Officer at Philips, and was previously co-founder and Chief Operating Officer of Unified Patents Inc., Vice President of IP at IBM, Verizon and InterDigital, and founding CEO of Allied Security Trust.
Erik Ahroon, named “World’s 300 Leading IP Strategists” by Intellectual Asset Management (IAM) Magazine is Vice President of Acacia Research Corporation and manages IP acquisitions including investment opportunities geared for early stage IP Commercialization companies. Mr. Ahroon received a B.S. in Mechanical Engineering from University of California Santa Barbara (USA), MBA from the University of California Irvine (USA) and is registered to practice before the US Patent and Trademark Office.
Jill Hubbard Bowman
Associate General Counsel, IP Law & Policy Group
Jill advises Intel’s Internet of Things Group, including the Automated Driving Solutions and Transportation Solutions Divisions, and Mobileye on strategic intellectual property law issues, complex technology transactions, and collaborations. Jill leads cross-functional, cross-geo teams, including Intel’s Technology Licensing Practice Group. Jill also designs and facilitates educational workshops on advanced intellectual property law topics and women’s leadership. Prior to joining Intel, Jill worked for major U.S. law firms and litigated intellectual property cases in federal and state courts, AAA and ICC arbitrations, and before the ITC. Jill is a registered patent attorney. She currently practices law in Oregon and California. Jill earned her J.D. from the University of Michigan Law School.
CEO, Inventor & Founder
Robert Falck is the CEO and founder of Einride, a tech start-up bent on the sustainable transformation of the transportation industry, developing an intelligent road freight system based on all-electric, autonomous trucks, or "T-pods". Before founding Einride in 2016, Mr. Falck was a director of manufacturing engineering assembly at Volvo GTO Powertrain. A serial entrepreneur, he is a co-founder of Vnu, a nightclub business intelligence solution, The Great Wild, a hunting app, and Keyflow, an event service platform. Mr. Falck holds a M.Sc. in Mechanical Engineering, a B.Sc. in Economics and finance, and a B.Sc. in Business.
Vice President Intellectual Property
Charlotta, a Swedish native is Vice President of IP for the Air Liquide Group since 2015 and based in Paris. She leads Air Liquide’s global IP team which is present in six geographies in Europe, Asia and the Americas. The team's mision is to manage all facets of IP-related activities, including patents, copyright, trademarks and domain names, design and technology transactions. Charlotta is a licensed attorney with the State Bar of New York, is vice-president of LES France and Board member of Unifab and of 4IP Counsel.
Chief Executive Officer
Andrew Hammond is a founding partner of Valea AB and a European Patent Attorney. He has a degree in mechanical engineering and has been working in the IP field since 1983, initially as an Examiner at the European Patent Office and since 1990 in private practice in Sweden. Most of his time is spent in post-grant patent proceedings. He is frequently in Munich representing clients before Opposition Divisions and the Boards of Appeal of the European Patent Office. He is also heavily involved in several global litigation cases. Andrew is a CEIPI-tutor and regularly holds lectures and seminars on all aspects of European patent procedures. Andrew is a dedicated golfer and when not on the golf course he enjoys to spend his spare time with his two children.
Lionel M. Lavenue
Finnegan, Henderson, Farabow, Garrett & Dunne
Lionel M. Lavenue is a partner in Finnegan, Henderson, Farabow, Garrett & Dunner, LLP’s Reston, Virginia office, and leads the firm’s Aerospace, Aviation, and Unmanned Aerial Systems (UAS) industry group. With experience in more than 180 district court litigations, Lionel's practice focuses on intellectual property matters including patent trial litigation and patent portfolio management for a variety of technologies (including appeals), especially those related to aviation, UAS, UAV, and drone technologies. Lionel has experience in the preparation of over 1,000 patent applications, and he has directed the filing of more than 75 IPR petitions and covered business method (CBM) petitions. He frequently speaks and writes on aviation and UAS topics.
Paolo is an experienced IPR Manager with a demonstrated history of working in the automotive industry. Prior to joining Brembo he worked for another big Italian automotive company and another one in the cable sector. He is skilled in Patent Portfolio Analysis, Patent Law, Trademark infringement, Brand Protection and Anti-counterfeiting actions. Paolo coordinates the worldwide IPR activities. He believes in the development of the Intellectual Property culture in Italy, supporting actively some Italian Associations in this field.
Head of Global Brand Protection
Robert joined Audi in 2000. After working in different areas for the Legal and for the Sales Department he took over responsibility for IP matters in 2007. From 2011 to 2012 he was working for Audi China in Beijing where he got familiar with the situation enforcing IP rights in China. Meanwhile Robert has built up his own team of specialists on trademark and design patent enforcement including experts for investigation and technical verification with global responsbility. The focus of hundreds of cases every year is on counterfeit Audi spare parts and accessories. In order to get a high impact through efficient measures Robert has built up a network of law firms and service providers prepared to support him in this strategy. Additionally, his team also cares for trademark licensing agreements and provides legal advice in trademark and design patent related cases. From 2000 until 2012 Robert was a lecturer for civil law at the Chamber of Industry and Commerce in Munich. In 2018 he got his LL.M. degree in Information Law and in 2019 he became a member of the Observatory Legal Expert Group at EUIPO.
EXCUSED OF THE CONFERENCE
Aude De Clercq
Technology Transfer Officer at the Technology
European Space Agency (ESA)
Chief Legal Officer | General Counsel | Corpo
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About Premier Cercle™Since 2002, Premier Cercle is a strategic conference producer who builds state-of-the-art events. By addressing issues under a political, strategic and technical focus, the events crafted by Premier Cercle offers a 360° overview of each information topics. Researched as a journalist would do for its own in-depth report, Premier Cercle analyses how to market an information product and promote it while taking care of the organisational details.
About Volvo CarsVolvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 571,577 cars in 2017 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. In 2018, Volvo Cars employed on average approximately 38,000 employees. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).
About DelegateWe provides structured, secure and effective IP administrative services, exclusively to IP attorneys in corporate legal departments or law firms. Our approach is unique. We combine advanced web-based technology, strict processes, and a network of top-tier IP firms for the substantive local work. Our processes are designed by attorneys and quality specialists, and operated by our attorney-led administration experts. In addition, we provide first-class customer care support thanks to our dedicated teams working hand in hand with our administrators. We do not offer legal advice or software development services. Instead, we act as an effective and efficient extension of your administration team.
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About Darts IPDarts-ip provides global information and analytics that support IP prosecution and litigation activities. Through our platform, IP professionals gain unparalleled insights into IP rights, companies, jurisdictions, legal topics and market trends. Darts-ip users can quickly search and track more than 4 million cases covering trademarks, patents, copyrights, designs & models, domain names, and unfair competition. A dedicated team of local legal experts, in partnership with cutting-edge AI and machine learning tools, extract key data points from every case. From prosecutors to litigators, R&D to business intelligence experts, Darts-ip’s smart tools help win cases, build strategies and identify new opportunities.
About CipherCipher provides the analysis you need to support strategic IP decisions. Cipher is the recognised leader in AI and machine learning on patent, licensing and litigation data to provide insight into complex technology landscapes. Designed specifically to deliver competitive intelligence, support licensing transactions and to mitigate litigation risk, Cipher provides on-line analysis of companies and technologies.
About CapgeminiA global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2017 global revenues of EUR 12.8 billion.
About IPlyticsIPlytics Platform is an IP intelligence tool that augments the analysis of technology landscapes and a company’s competitive position. IPlytics Platform goes beyond patent data by linking and processing over 80 million patents to 60 million scientific articles, 2 million standards/SEPs and 3 million company information on one single platform. The tool helps users to perform analyses in the fields of patent valuation, landscaping, licensing, transfer or litigation. The intuitive graphical user interface allows to easily navigate, analyze and drill down into information, enabling in-depth technology analyses or a long-term monitoring of market segments.
About FINNEGANFinnegan, Henderson, Farabow, Garrett & Dunner, LLP Finnegan is one of the largest IP law firms in the world. From offices in Atlanta, Boston, London, Palo Alto, Reston, Seoul, Shanghai, Taipei, Tokyo, and Washington, DC, the firm practices all aspects of patent, trademark, copyright, and trade secret law, including counseling, prosecution, licensing, and litigation across a variety of technologies. Finnegan also represents clients on IP issues related to European patents and trademarks, international trade, portfolio management, the Internet, e-commerce, government contracts, antitrust, and unfair competition.
About AIPPIThe International Association for the Protection of Intellectual Property, known as AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle), is the world’s leading International Organization dedicated to the development and improvement of laws for the protection of intellectual property. It is a politically neutral, non-profit organization, based in Switzerland with over 9000 Members representing more than 100 countries.
About APIPAAsia Pacific Intellectual Property Association (APIPA) was established on June 3,1994 through the joint endeavors of international technological and law professional. The goal of APIPA is . To promote the effective management of intellectual property rights and R&D results. . To assist enterprises in establishing management of intellectual property rights and commercialize their R&D results in Taiwan. . To set up the APIPA intellectual property database and provide intellectual property rights-related information services. APIPA places equal emphasis on our domestic and international practices and, for the past years, has been able to balance between our domestic and foreign activities. Today, APIPA is one of the leading intellectual property organization in Taiwan.
About AlatisAlatis brings together a network of patent attorneys and IP lawyers with unique legal and technical skills (including trademark, software, digital business and electronic communication & internet law) as well as wide-reaching international and European experience to answer your needs and support you through the process of acquiring and enforcing your Intellectual Property, ensuring your freedom to operate and contributing to the commercial success of your products and services in a competitive world. At Alatis we believe in team work, with you and within our organisation to creatively address your needs. Our professionals bring to the table a mix of experience and expertise in IP law, gathered as former examiners, in-house counsels and in private practice.
About IP FederationThe IP Federation represents IP intensive companies in the United Kingdom. Our member companies are extensively involved with IP in Europe and internationally. Not only do our companies own considerable numbers of IP rights, but they are affected by the activities and IP rights of competitors. They may be either plaintiffs or defendants in IP related court actions. The Federation represents their views in both policy and practice matters within the EU, the UK and internationally. It believes that a cost effective, high quality IPR framework is a critical component in industry's present and future successes in the global economy.
About IP Close UpIP CloseUp is a leading source of news and perspective for people interested in the business of intellectual property. Decision-makers regularly turn to IP CloseUp to get the latest news and ideas on patents, people and transactions, and the trends that affect them. The blog has generated more than 60,000 visits. IP CloseUp readers include IP executives, attorneys, private equity, VC and public stock investors, entrepreneurs, journalists, analysts, service providers, researchers and inventors. Regular features include Transactions, People, Places and Events.
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