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EUIPO IP Roundtable
EUIPO IP Roundtable
Augmented and Virtual Reality: Most advanced IP rights issues
AudienceOn Thursday, 17 May 2018, the EUIPO Brussels Liaison Office will host an IP Roundtable on “Augmented and Virtual Reality: Most advanced IP rights issues.”
The extensive developments in the technological field of augmented and virtual reality over the past years are not only changing our daily lives, but they are also raising legal issues.
During the course of this event, experts in the field of technology and intellectual property will explore and discuss what virtual and augmented reality entail, and what challenges intellectual property protection is facing in view of this new technology.
The IP Roundtable is designed to bring EU bodies and representatives and the business community together to discuss topical issues in IP protection.
THURSDAY, 17 MAY 13:30 –14:00 Welcome coffee 14:00 –14:05 Opening statement byJuan Suárez, Head of Learning Activities & Academic Initiatives Service,EUIPO 14:05 –14:15 Introduction and presentation of the panel 14:15 –15:15 Roundtable discussionTopics for discussion: 1. Virtual and augmented reality: Tentative definitions 2. Existing legal framework around AR/VR 3. How to adapt IP to a new generation of services and devices IP challenges related to these services IP management issues 4. Practical cases from consumer goods to industrySpeakers: Stéphane Adamiak, Digital Content Innovation Projects Manager, Orange Content, France Okke Delfos Visser,MPA, VP -Head Legal Department MPA EMEA, Belgium Alesch Staehelin, Counsel (Dr. iur., LL.M., Attorney at Law), IBM Law Department, IBM SwitzerlandModerator: Paul Maeyaert, Partner, Altius 15:15 –15:45 Q&A 15:45 –16:00 Conclusions
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